Built for the love you already give.
Perroo started from a simple observation: the pet care industry is full of extraordinary people delivering care with inadequate infrastructure. We decided to change that.
We're building the operating system for modern pet care — connecting every layer of the industry into a coherent ecosystem that makes care better for pets, and operations better for the humans who provide it.
Our values.
The principles that guide every decision we make.
Care first, always
Every product decision starts with the question: does this make care better? Not more efficient in isolation, not more profitable in isolation — better for the animal.
Infrastructure enables trust
The operational foundation of a pet care practice — its records, its communication, its financial accuracy — is the foundation of the trust it builds with clients.
Connection over isolation
The pet care industry has operated in silos for too long. Connecting the layers — health, service, commerce, intelligence — creates value that no single layer can deliver alone.
Transparency in intelligence
AI in care should be auditable, explainable, and controlled. We're building intelligence that works through, not around, the people delivering care.
Premium means appropriate
Premium doesn't mean expensive or exclusive. It means appropriate to the context — the right tool, designed right, working reliably.
Build to last
We're building infrastructure. Infrastructure has to be backward-compatible, carefully evolved, and designed for decades — not for the next funding round.
The journey.
From a founding thesis to a growing ecosystem.
Foundation
Perroo founded with the mission to build the definitive operating system for pet care.
Provider Platform launch
Launched the core provider operations platform — appointments, inventory, POS, and reporting.
Organization layer
Added multi-location support, organization hierarchy, and role-based access controls.
Intelligence layer
Beginning the rollout of AI-assisted operations intelligence and the pet parent app.
We're building something meaningful.
If you're a pet care provider, an investor, or someone who wants to help build the future of this industry — we'd like to hear from you.
The ecosystem your practice deserves is ready.
Join the early cohort of providers building premium, connected operations on Perroo — and the pet parents who will love them for it.